The Concept
Alice & Frank is a conceptual cleaning brand that infuses creativity and innovation into everyday cleaning products. Inspired by a desire to reimagine the cleaning experience, this brand combines modern design elements with a commitment to effectiveness and sustainability.
The Audience
The target audience for Alice & Frank includes individuals who seek innovative and visually appealing cleaning products that simplify their daily chores. This demographic encompasses homeowners, families, and anyone who values efficiency and aesthetics in their cleaning routine.
The Research
My research for Alice & Frank revolves around the idea of merging modern aesthetics with functional efficiency. The geometric pattern and bright colors used in the spray bottle mockups symbolize precision, order, and vibrancy. These elements convey the brand's dedication to providing high-quality cleaning solutions that are both visually appealing and effective.
The Strategy
The geometric pattern used in the design represents the brand's focus on precision and attention to detail. It reflects the structured approach to cleaning. The vibrant colors evoke a sense of energy, optimism, and freshness. They are intended to uplift the cleaning experience and make it more enjoyable for users. These colors also contribute to the brand's modern and dynamic identity.
Logo/Wordmark
Logo/Wordmark
Color Palette
Scope of the Project
- Develop package designs for Alice & Frank, a conceptual cleaning spray brand.
- Utilize 3D software to create detailed, realistic 3D models of the packaging.
Highlights of my Process
- Conducted research on competitors, target audience, and packaging designs.
- Utilized design principles to create compelling and visually appealing packaging.
- Worked collaboratively with advisors to integrate feedback and make revisions.
- Maintained brand messaging consistency throughout the design process.
Attributions
- Vector pattern sourced from Freepik, edited & adapted for use.
- Revisions & clarifications of text and language provided by ChatGPT 3.5
Logo/Wordmark
Scope of the Project
- Develop package designs for Alice & Frank, a conceptual cleaning spray brand.
- Utilize 3D software to create detailed, realistic 3D models of the packaging.
Color Palette
Highlights of my Process
- Conducted research on competitors, target audience, and packaging designs.
- Utilized design principles to create compelling and visually appealing packaging.
- Worked collaboratively with advisors to integrate feedback and make revisions.
- Maintained brand messaging consistency throughout the design process.
Attributions
- Vector pattern sourced from Freepik, edited & adapted for use.
- Revisions and clarifications of text and language provided by ChatGPT 3.5
