The Concept

Gemini Studio is a conceptual design studio that embodies the duality and versatility of the Gemini zodiac sign. The design concept revolves around the idea of balance, adaptability, and creativity, mirroring the traits associated with Gemini individuals. Develop a dynamic and distinctive brand identity that captures the essence of Gemini Studio.

The Audience

Tomas and Erica, Small to Medium-sized Businesses:Startups, boutique agencies, and local businesses looking to establish or refresh their brand identity through professional design services. Entrepreneurs and Solopreneurs:Individuals launching their own ventures who require logo design, branding materials, and visual assets to build a strong brand presence. Local Community Organizations:Community groups, clubs, and associations seeking design support for event promotions, branding, and outreach efforts within their communities.

The Research

The studio's visual identity reflects the twin nature of Gemini, with a harmonious blend of contrasting elements, such as modernity and tradition, simplicity and complexity. Strive for a balance between creativity and practicality in design decisions, Create a cohesive and versatile visual identity that resonates with the target audience and communicates the studio's unique value proposition.

The Strategy

Develop a dynamic and distinctive brand identity that captures the essence of Gemini Studio. Utilize a balanced color palette that juxtaposes complementary colors to represent the harmonious coexistence of opposites. Establish Gemini Studio as a reputable and distinctive design brand known for its duality and adaptability.

Logo/Wordmark

Color Palette

Scope of the Project

Working as a team of student designers, we collaboratively designed a brand identity for a conceptual design studio, Constella Studio.
Using the colors and similar theme, I rebranded and expanded upon the initial conceptual identity; thus, creating Gemini Studio.

Highlights of my Process

Conducted research on competitors, target audience, and packaging designs.
Utilized design principles to create compelling and visually appealing packaging.
Worked collaboratively with advisors to integrate feedback and make revisions.
Maintained brand messaging consistency throughout the design process.

Attributions

Vector pattern sourced from Freepik, edited & adapted for use.
Revisions and clarifications of text and language provided by ChatGPT 3.5

Logo/Wordmark

Scope of the Project

Working as a team of student designers, we collaboratively designed a brand identity for a conceptual design studio, Constella Studio.
Using the colors and similar theme, I rebranded and expanded upon the initial conceptual identity; thus, creating Gemini Studio.

Color Palette

Highlights of my Process

Conducted research on competitors, target audience, and packaging designs.
Utilized design principles to create compelling and visually appealing packaging.
Worked collaboratively with advisors to integrate feedback and make revisions.
Maintained brand messaging consistency throughout the design process.