The Concept
Spritzee Soda aims to capture the nostalgic joy of enjoying ice cream treats during hot summer months while providing a refreshing twist with the fizzy goodness of soda. The design concept revolves around blending the indulgent flavors of ice cream with the bubbly excitement of soda, evoke nostalgic memories of childhood, encouraging parents/grandparents and children to bond and share special moments together.
The Audience
The target audience for Spritzee Soda includes individuals of all ages who appreciate the nostalgic charm of ice cream treats and seek refreshing beverages with unique flavor experiences. Families: Parents looking to treat their children to a fun and indulgent beverage option reminiscent of childhood ice cream outings.Young Adults: Millennials and Gen Z consumers who enjoy exploring new and innovative flavor combinations and are drawn to brands that offer playful and Instagram-worthy packaging designs.Ice Cream Enthusiasts: Individuals with a penchant for indulgent desserts who are intrigued by the idea of combining their love for ice cream with the fizzy effervescence of soda. Nostalgia Seekers: Individuals nostalgic for the carefree days of childhood and eager to recapture the joy and innocence associated with enjoying ice cream treats on hot summer days.
The Research
By combining vibrant colors, playful typography, and enticing imagery reminiscent of classic ice cream parlors, the brand evokes feelings of happiness, nostalgia, and anticipation. Overall, Spritzee Soda's design concept revolves around celebrating the joy of indulgence and nostalgia, offering consumers a delightful fusion of classic ice cream flavors and refreshing soda sensations in every sip.
The Strategy
Utilize retro-inspired design elements, such as vintage fonts, pastel color palettes, and whimsical illustrations, to evoke a sense of nostalgia and whimsy reminiscent of childhood ice cream outings. Showcase enticing visuals of ice cream scoops, dripping cones, and fizzy soda bubbles to entice consumers and evoke cravings for Spritzee Soda's delightful flavor combinations.
Logo/Wordmark
Logo/Wordmark
Color Palette
Scope of the Project
- Develop package designs for Alice & Frank Cleaning Sprays, a conceptual product brand.
- Utilize 3D software to create detailed, realistic 3D models of the packaging.
Highlights of my Process
- Conducted research on competitors, target audience, and packaging designs.
- Utilized design principles to create compelling and visually appealing packaging.
- Worked collaboratively with advisors to integrate feedback and make revisions.
- Maintained brand messaging consistency throughout the design process.
Attributions
- Vector pattern sourced from Freepik, edited & adapted for use.
- Revisions & clarifications of text and language provided by ChatGPT 3.5
Logo/Wordmark
Scope of the Project
- Create a conceptual soda inspired by ice cream flavors.
- Craft the design utilizing Adobe Dimension 3D software.
Color Palette
Highlights of my Process
- Completed the entire design process from inception to completion.
- Researched market and vintage ice cream and soda packaging designs.
- Used Illustrator and Dimension to create realistic 3D can models and mockups.
- Collaborated with advisors to incorporate feedback and implement revisions.
Attributions
- Vector graphics obtained from Freepik, extensively customized for use.
- Mockups sourced from Freepik, Envato Elements, Pacdora.
- Revisions and clarifications of text and language provided by ChatGPT 3.5
