The Concept

Delicious is a conceptual baking magazine that celebrates the artistry and joy of baking. With its decadent images and bold typography, the magazine captures the essence of indulgence and creativity in the world of baking. The design concept revolves around creating an immersive and inspiring experience for baking enthusiasts of all skill levels.

The Audience

The target audience for Delicious magazine includes baking enthusiasts of all ages and skill levels who are passionate about exploring new recipes, honing their baking skills, and indulging in the sweet pleasures of homemade treats. This demographic comprises home bakers, culinary students, pastry chefs, and anyone who finds joy in the art of baking.

The Research

Delicious magazine is centered on evoking a sense of delight and temptation through visual storytelling. Decadent images of mouthwatering desserts and vibrant colors are used to entice readers and spark their imagination. Bold typography enhances the magazine's identity, commanding attention and conveying the passion and confidence of the baking community.

The Strategy

My strategy for Delicious magazine is to inspire and delight baking enthusiasts through immersive visuals, engaging content, and a vibrant community spirit. By celebrating the artistry and joy of baking, Delicious seeks to become a trusted source of inspiration and guidance for readers on their culinary journey.

Scope of the Project

Develop package designs for Natural Roots, a fictional haircare brand.
Utilize 3D software to create detailed, realistic 3D models of the packaging.
Independently learned Adobe Substance Stager 3D software, self-motivated.

Highlights of my Process

Conducted research on competitors, target audience, and packaging designs.
Utilized design principles to create compelling and visually appealing packaging.
Worked collaboratively with advisors to integrate feedback and make revisions.
Maintained brand messaging consistency throughout the design process.