The Concept
Natural Roots is a conceptual haircare brand. I aim to create packaging for a fictional brand targeting those with afro-textured “curly” natural hair. The goal is to build a strong brand identity appealing to consumers seeking chemical-free haircare options.
The Audience
The target audience for Natural Roots includes individuals who prioritize self-care even with busy schedules and seek haircare products that align with their natural curly hair textures. They value products that promote the health and vitality of their hair while fitting seamlessly into their daily routines. This demographic encompasses any age or gender with curly texture hair.
The Research
My research findings suggest that the design should reflect the brand's values of authenticity, inclusivity, and empowerment, appealing to those embracing their natural hair. I aim to tackle the problem of limited visibility of product options for curly hair.
The Strategy
The goal is to develop visually appealing designs that resonate with the target audience and create a cohesive set of product designs that distinguish the brand in its market.
Logo/Wordmark
Logo/Wordmark
Color Palette
Scope of the Project
- Develop package designs for Alice & Frank, a conceptual cleaning spray brand.
- Utilize 3D software to create detailed, realistic 3D models of the packaging.
Highlights of my Process
- Conducted research on competitors, target audience, and packaging designs.
- Utilized design principles to create compelling and visually appealing packaging.
- Worked collaboratively with advisors to integrate feedback and make revisions.
- Maintained brand messaging consistency throughout the design process.
Attributions
- Vector pattern sourced from Freepik, edited & adapted for use.
- Revisions & clarifications of text and language provided by ChatGPT 3.5
Logo/Wordmark
Scope of the Project
- Develop package designs for Natural Roots, a fictional haircare brand.
- Utilize 3D software to create detailed, realistic 3D models of the packaging.
- Independently learned Adobe Substance Stager 3D software, self-motivated.
Color Palette
Highlights of my Process
- Conducted research on competitors, target audience, and packaging designs.
- Utilized design principles to create compelling and visually appealing packaging.
- Worked collaboratively with advisors to integrate feedback and make revisions.
- Maintained brand messaging consistency throughout the design process.
Attributions
- Vector pattern sourced from Freepik, edited & adapted for use.
- Revisions and clarifications of text and language provided by ChatGPT 3.5
